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Rene Bastijans

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Jobs to be Done

Recruiting Participants for JTBD-based research

In this article, I share guidelines, tips and resources to help you recruit and select participants for your JTBD-based research study.

Jan 10, 2022

Recruiting Participants for JTBD-based research

Jan 10, 2022

Great to hear that you have been able to apply this new thinking to your businesses.

What you descirbe in your article is what what Jobs to be Done theory is about: understanding what progress people want to make in their…

Mar 7, 2021

Mar 7, 2021

Why you should talk with people who didn’t buy from you + your free guide on how to do that

As you look to execute on your team’s or company’s growth goals for 2021, consider talking with people who entered the sales process with…

Jan 17, 2021

Why you should talk with people who didn’t buy from you + your free guide on how to do that

Jan 17, 2021

Validating new product offerings in 2021

If your 2021 goals include launching new products, and you are planning to set up experiments to test their demand (or viability) in the…

Dec 11, 2020

Validating new product offerings in 2021

Dec 11, 2020

The problem with the MVO and similar experiment methods is that they are trying to assess the…

When shopping for products that they believe will help them achieve their goals, they go through complex processes where they, e.g. attach…

Dec 10, 2020

Dec 10, 2020

Don’t ask for customer “feedback”

… because it will get in the way of making the right decisions for your business.

Apr 23, 2019

Don’t ask for customer “feedback”

Apr 23, 2019

Know your real competition to uncover growth opportunities

One of the exercises we do in our 1-day Jobs to be Done workshop is to help participants think differently about competition in order to…

May 3, 2018

Know your real competition to uncover growth opportunities

May 3, 2018

Making Better Product Development And Marketing Decisions

When Alan Vanstone, Director of Product at Culture Trip, a growing travel startup with offices in London, New York and Tel Aviv, approached…

Dec 13, 2017

Making Better Product Development And Marketing Decisions

Dec 13, 2017

You are in the Growth business!

Changing your focus from delivering product features to delivering customer growth (progress) to increase revenues.

Aug 11, 2017

You are in the Growth business!

Aug 11, 2017

Creating Happy Customers With Jobs-To-Be-Done

Ultimately, every company exists to serve its customers.

Apr 5, 2017

Creating Happy Customers With Jobs-To-Be-Done

Apr 5, 2017

Rene Bastijans

Rene Bastijans

I help software companies grow by becoming great at creating demand for their products or services. #jtbd #product #marketing #innovation #growth #research

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