Rene Bastijans – Medium

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Jobs to be Done

Recruiting Participants for JTBD-based research

In this article, I share guidelines, tips and resources to help you recruit and select participants for your JTBD-based research study.

10 min readJan 10, 2022

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Recruiting Participants for JTBD-based research

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Rene Bastijans

Great to hear that you have been able to apply this new thinking to your businesses.

What you descirbe in your article is what what Jobs to be Done theory is about: understanding what progress people want to make in their…

1 min readMar 7, 2021

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Rene Bastijans

Why you should talk with people who didn’t buy from you + your free guide on how to do that

As you look to execute on your team’s or company’s growth goals for 2021, consider talking with people who entered the sales process with…

2 min readJan 17, 2021

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Why you should talk with people who didn’t buy from you + your free guide on how to do that

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Rene Bastijans

Validating new product offerings in 2021

If your 2021 goals include launching new products, and you are planning to set up experiments to test their demand (or viability) in the…

2 min readDec 11, 2020

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Validating new product offerings in 2021

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Rene Bastijans

The problem with the MVO and similar experiment methods is that they are trying to assess the…

When shopping for products that they believe will help them achieve their goals, they go through complex processes where they, e.g. attach…

2 min readDec 10, 2020

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Rene Bastijans

Don’t ask for customer “feedback”

… because it will get in the way of making the right decisions for your business.

4 min readApr 23, 2019

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Don’t ask for customer “feedback”

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Rene Bastijans

Know your real competition to uncover growth opportunities

One of the exercises we do in our 1-day Jobs to be Done workshop is to help participants think differently about competition in order to…

5 min readMay 3, 2018

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Know your real competition to uncover growth opportunities

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Rene Bastijans

Making Better Product Development And Marketing Decisions

When Alan Vanstone, Director of Product at Culture Trip, a growing travel startup with offices in London, New York and Tel Aviv, approached…

4 min readDec 13, 2017

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Making Better Product Development And Marketing Decisions

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Rene Bastijans

You are in the Growth business!

Changing your focus from delivering product features to delivering customer growth (progress) to increase revenues.

5 min readAug 11, 2017

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You are in the Growth business!

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Rene Bastijans

Creating Happy Customers With Jobs-To-Be-Done

Ultimately, every company exists to serve its customers.

2 min readApr 5, 2017

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Creating Happy Customers With Jobs-To-Be-Done

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Rene Bastijans

Rene Bastijans

I help software companies grow by becoming great at creating demand for their products or services. #jtbd #product #marketing #innovation #growth #research

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