PinnedRene BastijansinJobs to be DoneRecruiting Participants for JTBD-based researchIn this article, I share guidelines, tips and resources to help you recruit and select participants for your JTBD-based research study.10 min read·Jan 10, 2022----
Rene BastijansGreat to hear that you have been able to apply this new thinking to your businesses.What you descirbe in your article is what what Jobs to be Done theory is about: understanding what progress people want to make in their…1 min read·Mar 7, 2021----
Rene BastijansWhy you should talk with people who didn’t buy from you + your free guide on how to do thatAs you look to execute on your team’s or company’s growth goals for 2021, consider talking with people who entered the sales process with…2 min read·Jan 17, 2021----
Rene BastijansValidating new product offerings in 2021If your 2021 goals include launching new products, and you are planning to set up experiments to test their demand (or viability) in the…2 min read·Dec 11, 2020----
Rene BastijansThe problem with the MVO and similar experiment methods is that they are trying to assess the…When shopping for products that they believe will help them achieve their goals, they go through complex processes where they, e.g. attach…2 min read·Dec 10, 2020----
Rene BastijansDon’t ask for customer “feedback”… because it will get in the way of making the right decisions for your business.4 min read·Apr 23, 2019----
Rene BastijansKnow your real competition to uncover growth opportunitiesOne of the exercises we do in our 1-day Jobs to be Done workshop is to help participants think differently about competition in order to…5 min read·May 3, 2018----
Rene BastijansMaking Better Product Development And Marketing DecisionsWhen Alan Vanstone, Director of Product at Culture Trip, a growing travel startup with offices in London, New York and Tel Aviv, approached…4 min read·Dec 13, 2017----
Rene BastijansYou are in the Growth business!Changing your focus from delivering product features to delivering customer growth (progress) to increase revenues.5 min read·Aug 11, 2017----
Rene BastijansCreating Happy Customers With Jobs-To-Be-DoneUltimately, every company exists to serve its customers.2 min read·Apr 5, 2017----